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VISUAL IMAGES AD SPECIALTIES, INC.
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  • 770-424-6344 · 877-424-6344
  • bw@visual-images.org

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ARTWORK Q&A: What's the difference between vector or line art, and bitmap graphics? And why does it matter? Vector or Line Art (such as EPS, Illustrator (.ai) or Corel Draw (.cdr) files) are defined by mathematical equations rather than pixels, so they always appear at the highest resolution. They are also scalable which means that they can be increased or decreased in size and their lines will remain crisp and sharp. Vector graphics are used most often for print artwork. Vector files end in either a .eps, an .ai or .cdr format. EPS and PDF format files are capable of containing both line art and bitmap graphics. If you are unsure as to what kind of artwork a file may contain, please send it to us and we will let you know if it is acceptable. Bitmap Graphics (such as TIFFs, GIFs, BMPs, and JPEGs) are composed of little squares called pixels. When you enlarge these images, the software must guess where to put the extra pixels necessary to make it larger. The result is often an image that is slightly "fuzzy" and difficult to engrave. Bitmap images are used most often in web design and screen based artwork. Bitmap graphics usually end in .bmp, .jpg, .gif & .tif. Use of bitmap graphics to create promotional items will result in an unacceptable blurry image. In many companies, vector artwork for the logo and other elements are often available in the Marketing or Advertising department, since vector artwork is a necessary component of print advertising.

Buyers for Children's Products Click here

Buyers for Children's Products Click here

Do you purchase promotional items for children?  The Consumer Products Safety Commission protects our children with strict guidelines.  All buyers must know the law!
Clothing and Accessory Items

Clothing and Accessory Items

Beautiful Holiday Greeting Cards and Invitations


Consumer Products Safety Counsel Administration

Consumer Products Safety Counsel Administration

Check out the latest standards on lead content and recalled products.

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VISUAL IMAGES AD SPECIALTIES, INC.

1000 Whitlock Avenue, Suite 320
Marietta, Georgia 30064
 
t. 770-424-6344 · 877-424-6344
f. 770-919-2963
bw@visual-images.org

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Information, data and designs from this website may not be copied, archived, mined, stored, captured, harvested or used in any way except in connection with use of the site in the ordinary course for its intended purpose.  We are a certified Woman Owned Business NAWBO member.  We are also active members in ASI, MPI, PPAI, GAPPP and SAGE.